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Once means of transmitting payment were developed, phone sex turned into primarily a commercial activity, with customers (overwhelmingly male) and sellers (overwhelmingly female).Due to the potential for emotional intimacy between those who have engaged in phone sex, it is a matter of some debate whether phone sex is to be considered infidelity when involving a person outside of a committed personal relationship.
Details vary significantly from one platform to another, but the provider may be given a personal page on the platform to use however she (sometimes he) wishes.
All have some way for a provider to post a picture and some text.
Big platforms as of 2016 are Niteflirt, Talkto Me, and My Phone Site; the latter also includes provision by which a manager, with the consent of the providers, could have a virtual shop with many providers under them. Customers had a variety of payment options, and pages of providers to choose from, sometimes with voice samples available.
Originally phone sex services consisted of a managed network of dispatchers (live or automated) and erotic performers.
Performers would come to a studio where they received a cubicle, coaching, and cash incentives to keep callers on the line longer.